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| 4 Color Process |
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Printing using Cyan, Magenta, Yellow and Black to produce a full color image |
| 4 over 0 |
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Full Color on one side, Blank Back |
| 4 over 1 |
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Full Color on one side, Black Ink on Back |
| 4 over 4 |
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Full Color on all Sides |
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| A |
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| Aqueous Coating |
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[AQ] A clear water based coating used to seal and protect the printed sheet. This is available in gloss, satin and matte finishes. |
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| Artwork |
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All computer files including layout, images and fonts needed to produce the final printed product. |
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| ASCII Text File |
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ASCII text file or .TXT is a file format commonly used by clients to store mail list data. |
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| B |
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| Bindery |
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All options available to a product after it has completed printing; cutting,folding,drilling,etc. |
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| Bleed |
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Artwork extended 1/8" on all 4 sides to allow for cutter variances |
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| Blind Embossing |
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An image pressed into a sheet without ink or foil/ |
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| Bond |
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Paper grade used for letterhead and forms |
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| Book |
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Medium weight paper used for fliers, posters, inside pages of books. Available in coated and uncoated finishes |
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| Brightness |
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The brilliance of 'whiteness' of a paper. The higher the number, the brighter the sheet. |
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| C |
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| C1S |
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Coated One Side. Sheet is glossy on front, flat with no coating on back |
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| C2S |
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Coated Two Sides. Sheet is glossy on both sides. |
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| Caliper |
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The thickness of paper measured in 1/1000". |
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| Coated Paper |
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Smooth finish paper with a Matte or Glossy finish. Available in Book and Cover |
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| Color Correct |
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To adjust the values of process colors to achieve the desired overall color |
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| Cover |
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Heavy weight paper used for book covers, postcards, folders, etc. |
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| Coverage |
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Coverage is the total amount of ink per sheet side, usually given in percentage |
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| Crop |
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To cut off of a picture or image |
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| D |
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| Deboss |
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Deboss means to press an image into paper so it lies below the surface. |
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| Density |
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The degree of color in an image or photograph. |
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| Die |
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Device made out of sharp steel that is used to cut irregular shapes or to score, foil stamp or emboss. |
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| Die Cut |
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To cut irregular shapes using a die. |
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| E |
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| Emboss |
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Pressing an image into paper to create a raised image. |
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| Estimate |
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Cost of producing a custom printing order |
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| Excel Spreadsheet |
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Excel spreadsheet or .XLS is a file format commonly used by clients to store mail list data. |
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| F |
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| Finished Size |
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Size of product after completion of all bindery options |
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| Flat Size |
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Size of product after printing and trimming, but before all other bindery options. |
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| Foil Emboss |
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The combination of foil stamping and embossing. |
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| Foil Stamping |
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Using a die to place an opaque metallic image on paper. |
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| G |
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| Gang Printing |
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The process of combining multiple print orders on on press run to minimize cost. |
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| Gloss |
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Paper type with a shiny surface, best used with images. |
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| Grain |
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The direction in which the paper fibers lie. |
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| Grayscale |
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Grayscale is a strip of 256 gray values ranging from white to black. |
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| H |
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| Halftones |
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An image or there continuous tone that has been converted to dots for printing |
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| High Res |
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Images with a resolution of 300DPI or greater. |
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| I |
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| Image |
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An image is a computerized representation of a picture or graphic. |
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| J |
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| JPEG |
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File format used for images requiring less storage space than needed for other file formats. |
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| K |
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| K |
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Black; One of four colors used in Full Color Printing |
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| L |
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| Linen Finish |
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Paper finish that simulates a linen cloth |
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| Low Res |
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Images with a resolution les than 250DPI |
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| Matte |
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Paper type with a dull surface, best used with heavy text and some images. |
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| Micrometer |
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Instrument used to measure the thickness of paper. |
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| O |
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| Offset Paper |
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Basic uncoated book grade paper |
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| Offset Printing |
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Main printing technique used on products offered on our site. |
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| Opacity |
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The amount of show-through on a printed sheet. |
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| Overprint |
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To print on image over another, such as printing type over a screen background image. |
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| P |
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| Page |
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One side of a sheet |
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| Page Count |
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Total number of pages in a book. |
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| PDF |
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Portable Document Format is a file format developed by Adobe Systems to preserve all fonts |
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formatting, graphics and colors of the native file into a universal document. |
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| Perfecting Press |
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A sheet fed printing press that prints both sides of a sheet in one pass. |
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| PMS |
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Pantone Matching Systems is a mixture of inks that will provide a specific color. |
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| Point |
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In paper, a unit of thickness equating to 1/1000 inch. |
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| Print Ready Files |
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Print Ready files are digital artwork files that are 100% ready to print, requiring no adjustments. |
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| Process Color |
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The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors |
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| Proof |
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A PDF or Hard Copy showing a preview of art files submitted. |
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| Q |
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| Quotation |
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Cost of producing a custom printing order. |
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| R |
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| Recycled Paper |
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Paper made entirely or in part from old paper. |
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| Register Marks |
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Position marks on artwork to help keep printing in register. |
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| RGB |
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Abbreviation for Red,Green,Blue, the color mode used for viewing on monitors and screens. |
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| S |
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| Saddle Stitch |
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Binding a booklet or magazine with staples in the seam where it folds. |
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| Score |
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To pre-crease paper along a straight line so it folds more easily and accurately. |
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| Self-Cover |
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A book where all pages are made of the same stock. |
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| Sheet fed Press |
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Press that prints sheets of paper, as compared to a web press. |
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| T |
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| TIFF |
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Computer file format used to store images. |
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| Trim Marks |
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Printed lines showing the edges for trimming |
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| Trim Size |
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Size of product after printing and trimming, but before all other bindery options. |
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| TXT |
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ASCII test file or .TXT is a file format that is commonly used by clients to store mail list data. |
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| U |
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| Uncoated Paper |
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Paper without clay coating applied. |
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| Up |
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Printing multiple copies of same artwork on one sheet. |
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| UV Coating |
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Liquid applied to a printed sheet then bonded and cured with ultraviolet light. |
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| W |
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| Watermark |
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An image created in paper at the time of manufacture that can be seen by holding the paper up to a light source. |
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| Wove Paper |
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Bond paper with a smooth finish. |
Gartman Technical Services